Samsung Electronics has been supporting the Olympic movement since 1998 with innovative mobile technology, as the official partner in wireless communications equipment. The South Korean firm notes that its innovative mobile technology has transformed the way the Olympic Games community, athletes and fans around the world communicate and share experiences with one another. Its current sponsorship agreement is set to run through to the 2028 games in Los Angeles.
Samsung in numbers:
- 1988: launch of the first Samsung mobile phone
- $20,000: price of the most expensive Samsung phone – a titanium cased S21 with a 3D gold ox’s head on the back – tasteful….
- 288,00: employees worldwide
Samsung is considered the number one smartphone brand globally, with data suggesting that in March 2020 there were almost one billion users worldwide. It has around a 35% share of the Android phone market.
From 2013 to 2019, the company sold more than 70 million smartphones every three months, although the pace of sales has declined over the last two years.
Samsung is gifting a special edition S21 5G 2020 Tokyo Athlete phone to every competitor at the Olympic and Paralympic games – continuing a tradition which started in the Sochi 2014 winter event. However, as part of the athlete’s playbook for this event, each participant is apparently expected to have health reporting measures installed on the handset.
As we have seen with other sponsor brands, Samsung is committed to engaging with young fans – this time by using its advanced mobile technologies – something which is clearly a priority of the Olympic movement as they look to grow their audience in a world that is increasingly focused on a streaming content to smartphones.
Samsung will continue to serve as the official Worldwide Olympic Partner and provide wireless communication and computing equipment support for the Olympic Games until 2028.