Panasonic is the Olympic Worldwide Partner when it comes to the Audio Visual, Home Appliance and Electrical Bicycle categories. The partnership dates back more than thirty years to the 1984 games in Los Angeles when the company supplied the sound and video systems for the main stage, with a formal sponsorship agreement being struck in 1987.
Panasonic notes that it aims to support the Olympic an Paralymic movement with its cutting-edge technology and help promote a more peaceful world through sport with its philosophy of “A better life, a better world”, Panasonic’s dedicated Olympic pages on its website run through the array of systems they are providing to the games, which range from multi-video streaming and broadcast equipment, to an array of state of the art technologies to assist Paralympians navigate their time at the games.
Panasonic in numbers
- 1918 – founded as a lightbulb socket manufacturer Matsushita
- 1955 – started using the Panasonic name when selling overseas
- 300m – number of TV sets made by Panasonic by 2008. First manufacturer to reach this milestone
Much has been said of the Olympic movement looking to attract an ever wider – and younger – audience. With this in mind it’s interesting to note that back in 2019, Panasonic organised a “Sport x Magna” exhibition in Tokyo to celebrate the games. On the basis that dedicated “sports magna” titles have been developed over the years to increase the popularity of certain pursuits, this certainly looks like a smart collaboration.
Panasonic note that their technology helps convey images of athletes chasing their dreams, but it seems clear that the bottom line objective here is a bid to encourage consumers to buy their products in the future. With pent up demand off the back of the COVID lockdown, this could well prove to be a very timely games for the company.