The French digital transformation specialists Atos have a relationship with the Olympics which goes back more than thirty years, before the company then became the Olympic movement’s worldwide information technology partner in 2001. This is great positioning for Atos ahead of the 2024 games in Paris, one which we can all only hope is held under far more normal circumstances.
- Employs 110,000 staff
- Annual revenues EUR12bn
- No. 1 in European cybersecurity
When it comes to ensuring the Olympic games are fully connected, secure and digitally enabled, that falls to Atos. It is however an interesting remit as the legacy of this relationship dates back to a time when technology was far less sophisticated and arguably didn’t sit at the heart of everything we do. However, with Intel, Alibaba and Samsung Electronics all involved as worldwide sponsors this year, it clearly illustrates the massive role technology plays in the games. After all, you only have to go back to 2000 to see the photocopier giant Xerox putting their considerable clout behind the Olympics.
The vast majority of consumers aren’t going to be moved by the presence of an IT consulting firm at the games, but involvement at this level clearly conveys a strong message in a business to business environment. Not only does it remind potential buyers that the company is a global powerhouse to be reckoned with, but also does a good job of keeping French industry very much on the global stage. And as the Paris Olympics move ever closer, we can expect to see more reminders that France still plays a meaningful role in global commerce – insurers Allianz have already committed to worldwide sponsorship for the next games, energy giant EDF will be a Premium Partner in 2024, whilst the iconic Le Coq Sportif is to be an Official Partner.